The Queensblog.
thedailywhat:

Food For Thought of the Day: McDonald’s UK has announced that it will be temporarily replacing the toy commonly found in the company’s familiar “Happy Meal” with a book.
The fast food chain will thus become — at least for the duration of the giveaway — Britain’s biggest retailer of children’s books, as distributes nine million copies of War Horse author Michael Morpurgo’s Mudpuddle Farm titles.
Morpurgo will reportedly be donating his royalties from the promotion to benefit his charity, Farms for City Children.
In an amusing twist, the Children’s Food Campaign has expressed concern that giving away Mudpuddle books will “make fast food more attractive to children.”
I’ll take fat and well-read over skinny and illiterate any day.
[telegraph / guardian / eater.] 

Sana sa Pinas meron din nito.

thedailywhat:

Food For Thought of the Day: McDonald’s UK has announced that it will be temporarily replacing the toy commonly found in the company’s familiar “Happy Meal” with a book.

The fast food chain will thus become — at least for the duration of the giveaway — Britain’s biggest retailer of children’s books, as distributes nine million copies of War Horse author Michael Morpurgo’s Mudpuddle Farm titles.

Morpurgo will reportedly be donating his royalties from the promotion to benefit his charity, Farms for City Children.

In an amusing twist, the Children’s Food Campaign has expressed concern that giving away Mudpuddle books will “make fast food more attractive to children.”

I’ll take fat and well-read over skinny and illiterate any day.

[telegraph / guardian / eater.] 

Sana sa Pinas meron din nito.

  1. openkitchen reblogged this from thegoodgirlchronicles
  2. 2amwakeupcall reblogged this from just-an-artist-and-his-muse
  3. just-an-artist-and-his-muse reblogged this from thedailywhat
  4. call-me-lucifers-angel reblogged this from thedailywhat
  5. ajilivizion reblogged this from thedailywhat
  6. whileyoureinschoolidothisallday reblogged this from thedailywhat and added:
    I’m okay with this
  7. alittlebiteofeverything reblogged this from thedailywhat
  8. bams-boleyn reblogged this from fuckyeahreading and added:
    Sana sa Pinas meron din nito.
  9. kimberleycommonname reblogged this from thedailywhat
  10. breadbn reblogged this from thedailywhat and added:
    Brunei! LET’S DO THIS!
  11. blueberryglaze reblogged this from sassholio
  12. kamotengjaam reblogged this from thespacesamidlove
  13. sassholio reblogged this from graveyardtann and added:
    I don’t like McDonalds, but I’m glad they are giving books away.
  14. teaandcrumpets reblogged this from thedailywhat
  15. colourfulmess reblogged this from thedailywhat
  16. mattgreydesign reblogged this from thedailywhat
  17. izziepoppins reblogged this from j00yuhh
  18. 40oclock reblogged this from thedailywhat and added:
    still the issue with fast food, but this is a step in the right direction. kids don’t read anymore. this is a great idea...
  19. itiselizabeth reblogged this from thedailywhat and added:
    Awesome.
  20. myemptypiggybank reblogged this from keylimeluca
  21. happynewsforadyingworld reblogged this from thedailywhat
  22. of-themind reblogged this from thedailywhat
  23. anniegreenyo reblogged this from thedailywhat and added:
    Oh my. Most of our generation can barely stay focused on a single task beyond 60 seconds; at least the UK is attempting...
  24. casualcolloquialism reblogged this from thedailywhat
  25. nnero0 reblogged this from thedailywhat
  26. libbyrated reblogged this from untitled-mag
  27. untitled-mag reblogged this from thedailywhat
  28. lapetitemort reblogged this from thedailywhat
  29. lovesolucky reblogged this from thedailywhat
  30. figureitoutontheway reblogged this from thedailywhat
  31. pod313 reblogged this from thedailywhat
  32. owlbeyourfriend reblogged this from fuckyeahreading and added:
    Love this idea.
  33. thealaysundayist reblogged this from thedailywhat and added:
    "I’ll take fat and well-read over skinny and illiterate any day." truer words have never been spoken!